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Destination Brand-Building and Major Sporting Events. The Case of Poland and the UEFA Euro 2012

Destination Brand-Building and Major Sporting Events. The Case of Poland and the UEFA Euro 2012

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Charlotte BrodtkorbCharlotte Brodtkorb
Ratgeber
Sport
Allgemeines,Lexika,Handbücher,Jahrbücher,Geschichte
Seminar paper from the year 2012 in the subject Sport - Sport Economics, Sport Management, grade: 1,3, European Business School London / Regent's College, course: EVM6A5- Contemporary Issues in Event Management, language: English, abstract: This report examines how Poland capitalised on the opportunities associated with the country’s co-hosting of the UEFA EURO 2012 with regards to building a dest...
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Seminar paper from the year 2012 in the subject Sport - Sport Economics, Sport Management, grade: 1,3, European Business School London / Regent's College, course: EVM6A5- Contemporary Issues in Event Management, language: English, abstract: This report examines how Poland capitalised on the opportunities associated with the country’s co-hosting of the UEFA EURO 2012 with regards to building a dest...
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Details

  • ISBN: 9783668834316
  • Seitenzahl: 20
  • Kopierschutz: Kein
  • Erscheinungsdatum: 14.11.2018
  • Verlag: GRIN VERLAG
  • Sprache: Englisch
  • Formate: pdf

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