Destination Brand-Building and Major Sporting Events. The Case of Poland and the UEFA Euro 2012

Seminar paper from the year 2012 in the subject Sport - Sport Economics, Sport Management, grade: 1,3, European Business School London / Regent's College, course: EVM6A5- Contemporary Issues in Event Management, language: English, abstract: This report examines how Poland capitalised on the opportunities associated with the country’s co-hosting of the UEFA EURO 2012 with regards to building a dest...