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About the Authors.

Preface. 1 The Power of Choice.

2 The Unconscious Consumer.

3 The Attentional Arms Race.

4 We Know What You’re Thinking.

5 Why Ads Don’t Say What They Mean (Or Mean What They Say).

6 Acting Out.

7 Divide and Conquer.

8 The Politics of Choice.

Sources.

Index.

Samples
E-book
pdf
17,99 €
About the Authors.

Preface. 1 The Power of Choice.

2 The Unconscious Consumer.

3 The Attentional Arms Race.

4 We Know What You’re Thinking.

5 Why Ads Don’t Say What They Mean (Or Mean What They Say).

6 Acting Out.

7 Divide and Conquer.

8 The Politics of Choice.

Sources.

Index.

Follow the Author

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  • ISBN: 9780470978153
  • Number of pages: 336
  • Copy protection: ADOBE_DRM
  • Publication Date: Dec 1, 2010
  • Publisher: WILEY
  • Language: English
  • Format: pdf

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