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Marketing — was ist das?.- Marketingkonzept.- Marktforschung, Marktsegmentierung.- Virales Marketing und Mund-zu-Mund-Werbung.- Corporate Identity (CI): Corporate Design, Corporate Communication, Corporate Behaviour.- Das Internet — Ein Muss oder kein Thema?.- Werbung.- Produktpolitik.- Öffentlichkeitsarbeit.- Der individuelle Marketing-Mix.
  • Format: pdf
  • ISBN: 9783540788690
  • Publisher: SPRINGER
  • Author: Christian Westendorf
  • Ean Code: 9783540788690
  • Book type: E-book
  • Language: German
  • DRM: Watermark
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