Disciplined Entrepreneurship

Preface xiii

Acknowledgments xv

Introduction 1

Six Themes of the 24 Steps 11

Step 0 Getting Started 15

Step 1 Market Segmentation 23

Step 2 Select a Beachhead Market 41

Step 3 Build an End User Profile 49

Step 4 Calculate the Total Addressable Market (TAM) Size for the Beachhead Market 57

Step 5 Profile the Persona for the Be...