Behind the Mask

The actual is limited; the possible is immense. Meet Don Hastingsthe man who took the above slogan at the Lincoln Electric Company literally. Hastings shattered conventional thinking as he literally dragged an old line manufacturing company kicking and screaming into the future. As CEO, in the most daring move of his career, he and his team wrangled Lincoln back from the brink of financial ruin, shocking the industry by transforming near disaster into record sales and profits. Although technically a memoir, Behind the Mask is chock-full of out-of-the-box ideas and shrewd business wisdom cleverly disguised as Dons forty-four-year odyssey into one of the most unique manufacturing companies in the world. Whatever you call this book, its pages will make you think. Hastingss vastly unorthodox techniques will challenge your creativity and ignite your imagination. Above all, Don Hastingss book will dare you to be better. As Hastings stated, I didnt write this book to teach but to inspire.