Why It Sells

Chapter 1 Preface
Chapter 2 1 What Is Advertising?
Chapter 3 2 General Techniques and Strategies
Chapter 4 3 Brand Names
Chapter 5 4 Logos
Chapter 6 5 Language-Based Techniques
Chapter 7 6 Art
Chapter 8 7 The Meanings of Ads
Chapter 9 8 Marketing
Chapter 10 9 Advertising and Society
Chapter 11 Glossary
Chapter 12 References
Chapter 13 Fur...