Which psychological processes are involved in intentional buying and how rational is the buyer?

Essay from the year 2018 in the subject Psychology - Work, Business, Organisation, grade: A, University College London, language: English, abstract: Each day we face numerous decisions that determine the outcome of our life to a great extent. Whether we are rich or poor, happy or sad, good or bad - it all comes down to the decisions we make. It is therefore logical to assume that human beings have...