Web 2.0: User-Generated Content in Online Communities

Bachelor Thesis from the year 2007 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 1,0, University of Hertfordshire (School of Management), language: English, abstract: Google paid 1.65bn for the acquisition of Youtube, Rupert Murdochs's News Corp. bought Myspace for 580m, and Holzbrinck fully took over Studivz.net for about 85m, to give just a few ex...