Unleash Your Primal Brain

Understand what makes you human! This book is about the commonalities all 8,000,000,000 people on Earth share. "In highly readable style, Tim Ash moves readers from the basics of brain functioning to the evolution of its regularities, quirks, and affordances. In the process, we gain invaluable insights into human decision-making and behavior." (Robert Cialdini, Author of Influence and Pre-Su...