Twitter Kills The Publicity Star? How Social Media is influencing the business of Celebrity PR.

Masterarbeit aus dem Jahr 2010 im Fachbereich Soziologie - Medien, Kunst, Musik, University of Westminster, Sprache: Deutsch, Abstract: This dissertation is set out to explore the implications of Social Media - especially Twitter - on the field of celebrity PR. It attempts to shed light on the phenomenon of `tweeting` celebrities and whether this is seen as a threat to publicists or is actually be...