The uniqueness of Meissen Porcellain - Analysis of the product's success

Research Paper (undergraduate) from the year 2003 in the subject Business economics - Offline Marketing and Online Marketing, grade: 2, University of Applied Sciences Hof (Economics), course: International Marketing, language: English, abstract: Already in the 7th century AD, the secret of making porcelain was known to the Chinese. For 1000 years, porcelain was the symbol of the mysterious world o...