The symbiosis of big data and behavioral insights. Applications and ethical considerations

Seminar paper from the year 2017 in the subject Economics - Other, grade: 1,7, University Witten/Herdecke (Wirtschaftswissenschaften), course: Behavioral Economics / Verhaltensökonomik, language: English, abstract: Since the US-presidency elections of 2016 and the surprising victory of Donald Trump, a sudden public interest in “big data” was sparked, since it was suspected to be key to Trump’s suc...