The SWOT analysis as a starting point for strategic decisions in companies

Seminar paper from the year 2011 in the subject Business economics - Business Management, Corporate Governance, grade: 1,0, University of Applied Sciences Deggendorf, course: Management Tools, language: English, abstract: The growing influence of customers on product design, increasing market dynamics, the negotiating power of suppliers, the decreasing half-life of product life cycles or political...