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The Service Concept of McDonald's

The Service Concept of McDonald's

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Joe WesshJoe Wessh
Sozialwissenschaften, Recht, Wirtschaft
Wirtschaft
Werbung, Marketing
Academic Paper from the year 2019 in the subject Business economics - Offline Marketing and Online Marketing, grade: 4.5, Kenyatta University, language: English, abstract: The purpose of this report is to examine the service concept of McDonald's, the world's leading chain of hamburger fast food restaurant and the prominent global food service retailer. The report also discusses how the operatio...
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Academic Paper from the year 2019 in the subject Business economics - Offline Marketing and Online Marketing, grade: 4.5, Kenyatta University, language: English, abstract: The purpose of this report is to examine the service concept of McDonald's, the world's leading chain of hamburger fast food restaurant and the prominent global food service retailer. The report also discusses how the operatio...
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Details

  • ISBN: 9783346000125
  • Seitenzahl: 17
  • Kopierschutz: Kein
  • Erscheinungsdatum: 20.08.2019
  • Verlag: GRIN VERLAG
  • Sprache: Englisch
  • Formate: pdf

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