The rise of non-fungible tokens (NFTs) in fashion and luxury

Master's Thesis from the year 2022 in the subject Business economics - Miscellaneous, grade: 7/8, Bocconi University (Department of Management and Technology), course: M.Sc. International Management, language: English, abstract: The concept of the metaverse and non-fungible tokens has become ubiquitous, and fashion and luxury companies are faced with the need to define a thorough strategy to tackl...