The Psychology of Ads. How Does It Affect Consumerism Behavior?

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Essay from the year 2016 in the subject Psychology - Media Psychology, , language: English, abstract: In the age of the rapid technological growth, mass communication media appeared to be a major domain that strives our attention to specific visual appeals that are mostly related to advertising campaigns. At this point, it is significant to mention that the reliability of the information presented...
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Essay from the year 2016 in the subject Psychology - Media Psychology, , language: English, abstract: In the age of the rapid technological growth, mass communication media appeared to be a major domain that strives our attention to specific visual appeals that are mostly related to advertising campaigns. At this point, it is significant to mention that the reliability of the information presented...
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  • ISBN: 9783668978379
  • Seitenzahl: 4
  • Kopierschutz: Kein
  • Erscheinungsdatum: 11.07.2019
  • Verlag: GRIN VERLAG
  • Sprache: Englisch
  • Formate: pdf