The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you

Steve Blank, guru of the startup movement, says the most important thing for an aspiring entrepreneur is to "get out of the office," that is, start asking customers directly what they need. However, whether you get really important information depends on what questions you ask. By the way, the most popular question is "Do you like our idea or product?" - is incorrect. It's like asking your mother ...