The intention of Western Wines to market Kumala wines in Japan.

Seminar paper from the year 2004 in the subject Business economics - Offline Marketing and Online Marketing, grade: 2,0, Leeds Metropolitan University (Leeds Business School), course: International Marketing Strategy, language: English, abstract: This work will analyse the intension of Western Wines to market Kumala wines in Japan. The report is fundamentally structured into five parts: First ther...