The Illusive Promise of Women's Choice and Autonomy. Postfeminism in Perfume Advertisement

Essay aus dem Jahr 2018 im Fachbereich Anglistik - Literatur, Note: 1.0, Universität Zürich (English Department), Veranstaltung: Language Skills and Culture: Higher, Sprache: Deutsch, Abstract: Rosalind Gill connects the neoliberal consumer and the "active, freely choosing, self-reinventing subject of postfeminism" ("Postfeminist Media Culture" 164). In light of contemporary gender issues like 'Pi...