The Groucho-Effect. Are consumers really confused or do they just not care enough?

Seminar paper from the year 2018 in the subject Sociology - Consumption and Advertising, grade: 1,9, University of Innsbruck, language: English, abstract: The purpose of this paper is to test some of the hypotheses and assumptions of the Groucho-paper to shed some light on what consumers really think and if labels increase the perceived quality of a product and, thus, increase the willingness to p...