The disposable paper business sector in relation to market segmentation

Essay from the year 2007 in the subject Business economics - Offline Marketing and Online Marketing, grade: 82 % - A, University of Sunderland, course: Strategic Marketing, language: English, abstract: In the following, the reader will be provided with an overview of the disposable paper industry. Due to the scope of study, the author will put limitations and take the German market into considerat...