The Degrowth Economy. Strategic Path for Clothing Brands´ Future and Empowerment Model for Fashion Consumers?

Master's Thesis from the year 2021 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1, AMD Akademie Mode & Design GmbH (Fresenius University), language: English, abstract: This thesis aims to develop degrowth-oriented business models for fashion brands that could not only bring competitive advantage to these organizations, but also drive the achievement of the Sus...