The concept of "psychic distance" and its meaning for the global activity of small, medium, large sized businesses operating in foreign markets

Research Paper (undergraduate) from the year 2016 in the subject Politics - Topic: Globalization, Political Economics, grade: 1,7, Heilbronn University; Künzelsau, language: English, abstract: This assignment explains the concept of psychic distance and what this means for the global activity of small, medium, large sized businesses operating in foreign markets. After giving a literature review ab...