The Coachella Festival. An Opportunities and Threats Analysis

Seminar paper from the year 2020 in the subject Communications - Media Economics, Media Management, grade: 1,3, University of Applied Sciences Wernigerode, language: English, abstract: The Coachella festival is one of the most famous ones in the world attracting hundred thousands travellers from all over the world. Those travellers are primarily important for the economy in the desert and especial...