The Art of Design Strategy
Although business leaders and designers may appear to have different objectives, they actually share a common goal: ensuring the long-term success and profitability of their organization. This book highlights the shared objective, examining the progression of Design Strategy to bridge the gap between design practice and executive decision-making. Featuring the TRACES framework, it aligns design...
Although business leaders and designers may appear to have different objectives, they actually share a common goal: ensuring the long-term success and profitability of their organization. This book highlights the shared objective, examining the progression of Design Strategy to bridge the gap between design practice and executive decision-making. Featuring the TRACES framework, it aligns design...
