The AEO Playbook
Traditional search optimization was built for ranking pages. Modern AI systems are built to synthesize answers. As users increasingly rely on large language models such as ChatGPT, Gemini, Claude, and Copilot for discovery and decision-making, brand visibility has quietly shifted from links and clicks to recall and recommendation. Many brands are not losing visibility because they rank poorly, ...
Traditional search optimization was built for ranking pages. Modern AI systems are built to synthesize answers. As users increasingly rely on large language models such as ChatGPT, Gemini, Claude, and Copilot for discovery and decision-making, brand visibility has quietly shifted from links and clicks to recall and recommendation. Many brands are not losing visibility because they rank poorly, ...
