The Activation Imperative

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How can marketers navigate the growing array of marketing specialties, multiplying media options and data sources, and increasing content saturation to improve effectiveness and return on investment?

How can they provide consumers with seamless experiences of value across channels that overcome behavioral barriers and actually deliver results?
Weiterlesen
E-Book
epub
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26,99 €
How can marketers navigate the growing array of marketing specialties, multiplying media options and data sources, and increasing content saturation to improve effectiveness and return on investment?

How can they provide consumers with seamless experiences of value across channels that overcome behavioral barriers and actually deliver results?
Weiterlesen
Autor*in folgen

Details

  • ISBN: 9781442257054
  • Seitenzahl: 222
  • Kopierschutz: ADOBE_DRM
  • Erscheinungsdatum: 29.11.2016
  • Verlag: ROWMAN & LITTLEFIELD PUBLISHERS
  • Sprache: Englisch
  • Formate: epub