The 3 Big Questions for a Frantic Family

Introduction vii

The Fable

Part One: The Problem 3

Part Two: Business School 49

Part Three: Trial and Error 107

The Model

The Frantic Family 171

Context 173

Fast, Fast, Fast 176

The Three Big Questions 179

Question #1: What makes your family unique? 180

Question #2: What is your family’s top priority—rallying cry—right now? 190

Question #3: How do you talk about and use the answers to these questi...