Television Ads in US Presidential Campaigns Have a History of Exploiting Fear

Seminar paper from the year 2011 in the subject English Language and Literature Studies - Culture and Applied Geography, grade: 1,7, University of Duisburg-Essen, language: English, abstract: Election campaigns are common rituals in democracies. Politicians try to persuade voters in order to be elected. Therefore, political candidates usually make use of professional campaigning strategies that in...