Talbots Clothing Company: Market Entry Plan in Chinese Market

Seminar paper from the year 2012 in the subject Business economics - Offline Marketing and Online Marketing, grade: A, University of Cambridge, language: English, abstract: The main aim of this report is to propose a market entry strategy for an organization in an emerging economic market. The paper has chosen Talbots Womenwear company to expand in emerging economic market namely China market. The...