Social Network Sites as a Marketing and Communication Tool between Global Cosmetic Companies and Consumers

Doctoral Thesis / Dissertation from the year 2014 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: NA, University of Westminster (Westminster Business School), course: Marketing Management, language: English, abstract: Purpose – The purpose of this dissertation is to explore the habits and the motives of young females using social network sites (SNSs),...