Social Media in a B2B Context

Bachelor Thesis from the year 2017 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,7, University of Cologne (Wirtschaftswissenschaftliche Fakultät), course: Marketing, language: English, abstract: Social media has now been around for a decade and it is commonly used for private pur- poses and in consumer brand companies. But even though it offers great potentia...