Save the Whales - Don't Cry for Them! How the Social Movement Brand ‘Sea Shepherd Conservation Society' Eludes Compassion Fatigue through Branding

Master's Thesis from the year 2015 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 1,7, Södertörn University (School of Culture and Education), language: English, abstract: The rising influence of neoliberalism in western societies led to a marketization of seemingly non-economic spheres of life. As a result, boundaries between non-profit organisation...