Sales promotion at the car dealer's

Seminar paper from the year 2009 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,4, University of Applied Sciences Gera-Eisenach, language: English, abstract: In contrast to a retailer or wholesaler in food retailing, a car dealer has no choice of his products. A car dealer who has a contract with a car manufacturer, for example Mercedes-Benz, is only allowed t...