Psychographic target group analysis on the basis of an empirical research for the brands Adidas, NIKE and Puma using the innovative approach of the Semiometrie

Master's Thesis from the year 2007 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,0, University of Applied Sciences Fulda, language: English, abstract: It seems that the mass of consumers break up into many heterogeneous sub-groups. Researchers and marketing experts strongly believe that in the near future, homogenous customer groups will split up into more an...