Pricing strategies and price politics in the key account enterprise business

Diploma Thesis from the year 2002 in the subject Business economics - Investment and Finance, grade: 1,3, Kiel University of Applied Sciences (IBET), language: English, abstract: Among the critical factors in the go-to-market strategy for key customers, pricing has a significant importance for the financial results of a company and a direct impact on profit. This thesis “Pricingstrategies and pric...