People Love You

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What you experience is what you remember. The more emotional the experience, the deeper it is branded into your memory. Experience has a massive impact on buying decisions. Every touch point, every time you or someone in your company engages a customer, it creates an experience - something they remember. When they have a negative experience, they tend to vote with their feet (and their w...

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What you experience is what you remember. The more emotional the experience, the deeper it is branded into your memory. Experience has a massive impact on buying decisions. Every touch point, every time you or someone in your company engages a customer, it creates an experience - something they remember. When they have a negative experience, they tend to vote with their feet (and their w...

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Details

  • ISBN: 9781118555873
  • Seitenzahl: 192
  • Kopierschutz: READIUM_LCP
  • Erscheinungsdatum: 22.01.2013
  • Verlag: WILEY
  • Sprache: Englisch
  • Formate: pdf