Negative Campaign Advertising. Which effect does New Media have?
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Master's Thesis from the year 2018 in the subject Communications - Media and Politics, Politic Communications, , language: English, abstract: The research question of this master thesis is how the content of political ads on YouTube and on TV differs with regards to their negativity.
In the past few election cycles, presidential campaigns have begun to integrate YouTube into existing messaging st...
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Master's Thesis from the year 2018 in the subject Communications - Media and Politics, Politic Communications, , language: English, abstract: The research question of this master thesis is how the content of political ads on YouTube and on TV differs with regards to their negativity.
In the past few election cycles, presidential campaigns have begun to integrate YouTube into existing messaging st...
Weiterlesen
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