Marketing Rugby to a Tier. Sport in the USA and Marketing

Master's Thesis from the year 2012 in the subject Business economics - Offline Marketing and Online Marketing, grade: "B", London Metropolitan University (ESCEM), course: International Marketing Communications, language: English, abstract: The sports market in the U.S. is as competitive as ever, doubling the size of the automobile industry in 2009. It has reached an estimated worth of $213 billion...