Marketing Performance

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Drive marketing ROI with an investor's mindset and a proven toolkit

Top marketers today don't shy away from financial accountability. In fact, they actively seek to account for the return on their companies' investments in marketing – because they want their budget to make a difference for their brands and for their business: more relevant messages, more effective campaigns, more satisfi...

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21,99 €
Drive marketing ROI with an investor's mindset and a proven toolkit

Top marketers today don't shy away from financial accountability. In fact, they actively seek to account for the return on their companies' investments in marketing – because they want their budget to make a difference for their brands and for their business: more relevant messages, more effective campaigns, more satisfi...

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Details

  • ISBN: 9781119278382
  • Seitenzahl: 200
  • Kopierschutz: ADOBE_DRM
  • Erscheinungsdatum: 26.05.2016
  • Verlag: WILEY
  • Sprache: Englisch
  • Formate: epub