Marketing Concept for the Friedrich Naumann Foundation on the Example of the Regional Office in Johannesburg, RSA

Diploma Thesis from the year 2003 in the subject Business economics - Offline Marketing and Online Marketing, grade: 2,3 (B), University of Amsterdam (University of Economic, FHW Berlin &), language: English, abstract: As Philip Kotler wrote in his Principles of Marketing no book is the work only of the author, it is also not only my thesis. Of course it was me who read the books, who asked the qu...