Marketing 5.0

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Rediscover the fundamentals of marketing from the best in the business 

In Marketing 5.0, the celebrated promoter of the “Four P’s of Marketing,” Philip Kotler, explains how marketers can use technology to address customers’ needs and make a difference in the world. 

In a new age when marketers are struggling with the digital transformation of business and the changi...

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Leseprobe

Rediscover the fundamentals of marketing from the best in the business 

In Marketing 5.0, the celebrated promoter of the “Four P’s of Marketing,” Philip Kotler, explains how marketers can use technology to address customers’ needs and make a difference in the world. 

In a new age when marketers are struggling with the digital transformation of business and the changi...

Weiterlesen
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Details

  • ISBN: 9781119668541
  • Seitenzahl: 224
  • Kopierschutz: ADOBE_DRM
  • Erscheinungsdatum: 27.01.2021
  • Verlag: WILEY
  • Sprache: Englisch
  • Formate: epub