Marketing 3.0

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Understand the next level of marketing

The new model for marketing-Marketing 3.0-treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation, creativity, community, and idealism.

In Marketing 3.0, world-leading marketing gu...

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Leseprobe
E-Book
pdf
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18,99 €
Understand the next level of marketing

The new model for marketing-Marketing 3.0-treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation, creativity, community, and idealism.

In Marketing 3.0, world-leading marketing gu...

Weiterlesen
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Details

  • ISBN: 9780470609668
  • Seitenzahl: 208
  • Kopierschutz: ADOBE_DRM
  • Erscheinungsdatum: 30.03.2010
  • Verlag: WILEY
  • Sprache: Englisch
  • Formate: pdf