Licensing in the Fashion Industry. Opportunity or Threat?

Bachelor Thesis from the year 2017 in the subject Business economics - Offline Marketing and Online Marketing, grade: 2.1, European Business School - International University Schloß Reichartshausen Oestrich-Winkel, language: English, abstract: A topic, which is regarded as a crucial and effective tool for fashion brands, is licensing. The licensing industry has turned out to be a very profitable a...