Key factors in Consumer Experience required by Brick-and-Mortar to successfully attract Generation Z

Master's Thesis from the year 2018 in the subject Leadership and Human Resources - Generation Y, Generation Z, grade: 1,7, University of Applied Sciences Ludwigshafen, language: English, abstract: Digitalization, globalization, innovation. In an era where the phrase “retail apocalypse” gets shouted across the globe and brick-and-mortar retailers struggle to remain competitive. Rapid technological ...