Internationalising a national image - The case of Made in Germany in Western Australia

Diploma Thesis from the year 2002 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,0 (A), Aachen University of Applied Sciences (FB Economics), language: English, abstract: This paper focuses on two main areas. Firstly, it analyses the impact of ′German identity′ on doing business in Western Australia. The second major focus is the connection between business an...