International Marketing Management and Exporting of Fujifilm

Intermediate Examination Paper from the year 2004 in the subject Business economics - Offline Marketing and Online Marketing, grade: 77% (A), Buckinghamshire New University (-), language: English, abstract: In this assignment, the author would analyse the internationalisation of Fujifilm largely via local production. To do so, there would be considered three of the major internationalisation appro...