Intercultural Aspects. Marketing in the United States and in Austria

Seminar paper from the year 2016 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,0, , language: English, abstract: The paper deals with launching Manner granola into the United States. Furthermore, a suitable marketing mix for the Austrian market is described, which includes the four P’s product, price, place and promotion. Moreover, Hofstede‘s four dimensions ...