Influencing Buying Behavior and Decision-Making of Private Consumers

The audiobook entitled "Targeted Influence on Buying Behaviour and Purchasing Decisions of Private Consumers" is based on the book with the same title and briefly deals with: 1. Findings of basic research on the decision-making behaviour of private consumers 2. Findings of retail research on the decision-making behaviour of private consumers 3. Methods and techniques for the targeted influence of ...