Influences and Attitudes within Consumer Behaviour Process

Essay from the year 2011 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,0, University of Gdansk, course: Consumer Behaviour, language: English, abstract: Currently, the behaviour of consumers is changing more frequently than it was decades ago. What used to be “in” yesterday is “out” today. Identifying and understanding the subcon-scious triggers that are acco...